Tuesday, September 06, 2011
Popcorn at the Movies
Say you go to the theater an want to buy popcorn. The price of the popcorn is $10 and you think the cost of making the good is only $1. You feel ripped off. You have to buy the popcorn at the theater and can't bring food in. The feeling you have about being ripped off is what I think is market inefficiency. In this case, productive resources are held in a monopolized market above their opportunity cost. Since the resources used in making popcorn have alternate uses, the higher price retains them into making popcorn. When resources are used in a manner were the price paid equals the cost, then economists call this situation resource allocative efficiency. When you say something like, "The price of popcorn should be $1" then you are making a normative statement. If you say the price of popcorn is $10, then you are making a positive economic statement.
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You can also spend time talking about tiered pricing and the revenue structure of movies. One of my favorite resources when asking this question is an interview Russ Roberts did with Robert McKenzie. You can find it at
ReplyDeletehttp://www.econtalk.org/archives/2008/06/mckenzie_on_pri.html