The course description promises to explore: “the interplay of sexuality, health, public relations and marketing. Topics covered include feminism, addiction, social media marketing, sexual expression versus sexual repression, targeting the mom demographic, domestic violence, literary criticism, and relationship and identity forming. The course also relies on academic texts, online resources, lectures, and guest speakers.”
It is my contention that a college is a profit maximizing entity. Offering a course that adds little value to human capital is only a product differentiating and branding move. I contend that the move will indeed make the college increase revenue.
The class might be a positive externality with spillover benefits. These benefits might inspire more students to take writing classes and learn more about psychology, but I doubt it.